Pet names. The term for it is hypocorism. Most of us have them, and many of us use them. I’ve had pet names for my dogs as long as I can remember. When my children were born, they got pet names too. I’m saving the really embarrassing one for their teenage years as payback for all the times they threw tantrums in public and embarrassed me. But that’s another story.
I don’t have a problem with pet names between family members. Our family doesn’t use unique pet names for each member. Pet names are sort of a free for all around here, except for the names that are mutations of the real name. Generally, family pet names is where I draw the line.
I have friends that use pet names for me once in a while, but they’re usually based on some personal joke we have together. I don’t mind those. It’s those other names. The ones people use without permission that bug me.
Case in point: professionals who call their clients, customers, or patients by a pet name. Why do these women (and it’s always a woman) have no clue how unprofessional and just WRONG it is to call me hon, honey, sweetie, or sweetheart when I am their CUSTOMER? It’s so patronizing. Do they think people enjoy it? It used to be older women who used these terms for younger customers, but I’ve noticed a trend over the past few years of young women using the term with everyone.
Me: “I need to confirm the menu for the bridal shower.”
Her: “Sure thing, honey. Let me get your file.”Her (in a voicemail message I received yesterday): “I’m sorry I didn’t call back sooner, sweetheart. I’ll fax that stuff over to you as soon as possible.”
I kid you not. She called me sweetheart. I know Valentine’s Day just passed and all, but SWEETHEART? How am I supposed to repond to that? Am I supposed to ignore it? See, I don’t think that’s right. But I don’t know how else to handle it. So I guess that’s why I come running to my blog to complain. Get the word out and let people know (indirectly) how unprofessional it is.
If you’re bothered by the use of pet names in a professional setting as much as I am, join the campaign! Speak out against hypocorism in the workplace. If you have co-workers or employees that do it, tell them to cut it out!


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