I visited a local craft fair today. I didn’t expect to find anything truly spectacular, and I seldom do at these small shows made up of hobbyists. There were only about twenty exhibitors. One was exhibiting stained glass. Another had wooden wall hangings. Still another was selling what seemed to be batik linen garments, which were clearly the highlight of the show. There was the token musician selling her CDs. There were the non-craft exhibits that alway rent booths for these types of things when they’re really more interested in home parties for their own business. And, of course, there were the booths of assorted junk. This particular craft fair had so many of these junky booths, that I can’t recall a single one. Not a one stood out as the best of the worst.
Then there was the beaded jewelry. This show had three exhibitors of handmade beaded jewelry. I always take notice of these booths since I do this professionally myself, and besides that, jewelry is just fun.
Booth #1 was run by someone’s grandmother. I don’t have anything against grandmothers making beaded jewelry. I did, however, find it a little strange that the business was advertised as “Grandma’s Happy Place.” (Note: I’ve changed the name slightly, but you get the idea.) I could maybe see using the grandmother image if her wares were vintage pieces, or heirloom pieces, or… something. But this wasn’t the case. The small table was scattered with unimaginative pieces that could have been designed by a six year old. I don’t mean to sound overly cruel, but the designs were no more complex than a basic five item repeating pattern. The chosen materials were low quality (which isn’t always a bad thing) and the pieces lacked the finishing touches that one would expect from a more professional piece. The price range for her items was between $5 and $10. She was clearly a hobbyist. Which, again, isn’t necessarily a bad thing.
Booth #2 was a hodgepodge of things. Amidst the beaded jewelry, were loose beads and hair ribbons. The proprietor offered a service of wrapping hair in colored thread and weaving beads throughout. Hair wrapping, I think it’s called. The table was a mess. Items were haphazardly tossed about with no clear reasoning behind their placement. I couldn’t find prices on any of the items I picked up, but I did find a few with a business card attached. The cash box was a cigar box that they pulled out and laid on top of their products whenever they made a transaction. The booth seemed to be run by a group of young girls. They seemed to be in their late teens to early 20’s and had a lack of good common sense when it came to business.
Booth #3 was well organized, though lacked any definition of different lines. The pieces were only slightly more original than Grandma’s pieces, though this girl used high quality materials and finished her pieces off professionally. Her price range was a bit higher too, averaging between $20 and $35. I would guess that she won’t sell many pieces this weekend for a couple of reasons. First, the location of the craft show doesn’t attract people looking for high quality items. This area is very charming and quaint, but tends to lack in culture. Second, her pieces don’t look that much different than Grandma’s pieces, yet they cost twice as much. And last, Grandma was over there talking up a storm, while this girl just sat in her corner, eyes downcast, while potential customers mingled in her booth.
I initially came away from this show feeling a little discouraged. Everyone and their grandma (literally!) can and do make beaded jewelry. Why would they buy my designs, when they can make their own? Plus, there’s no way I can sell my designs at Grandma’s prices and expect to make a living as an artist.
Now that I’ve written my thoughts here, I actually feel a bit better. I’ve realized that I can’t compare myself to these crafters because what we do is very different. We have different goals. Our target consumer is different. We use different materials and offer a different quality of product. We sell in different areas. We have different marketing strategies. (Not a single one of these booths, by the way, had any literature about the artist, or the product, or the materials, or… anything!)
I apologize if this entry comes off sounding a bit self-righteous. I don’t begrudge the hobbyists who want to make a few bucks to support their hobby. Really. In fact, I encourage them to continue to pursue happiness through art and design. It’s what WhimsyChick.com is all about. I guess I just needed to reassure myself that my plan is a good one.
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